Impact of Flavor Descriptors on Youth Interest in Electronic Cigarettes - 1
S. Shiffman, M. Sembower, J. Pillitteri, K. Gerlach, J. Gitchell | 07 March 2015
Nonsmoking teens show very low interest in using e-cigarettes, even when presented with a variety of flavors described as, for example, raspberry, bubble gum, gummy bear, and vanilla bean, according to our study published online in the journal Nicotine & Tobacco Research. Proponents of e-cigarettes have argued that, because e-cigarettes are much less hazardous than traditional combustible tobacco cigarettes, use of e-cigarettes by smokers could greatly reduce the health harms due to smoking. However, some have worried that e-cigarettes might attract teens who do not smoke, especially if e-cigarettes were offered in appealing flavors.