During 12 years in this industry, I have seen numerous attempts to derail and destroy vaping.
Today, in many countries, vapers face restrictions, flavour bans and even criminal prosecution. Some vapers have been fined or sent to prison for daring to use e-cigarettes to try and stop smoking and save their lives.
Even in the UK, nicotine levels and tank sizes are limited and the 10ml limit on e-liquid bottles creates both pointless expense and needless plastic waste.
The battle goes on, and the next major attack on vaping is likely to happen at the WHO Conference of the Parties (COP) on tobacco later this year.