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Leaving the European Union opens up new opportunities for tobacco policy reform and an increased focus on tobacco harm reduction in the UK, untrammeled by the constraints of EU law – on which UK law has been previously been based.

Branston, Arnott, and Gallagher (2020)’s partial analysis of post-Brexit opportunities for tobacco control focuses on protecting or enhancing taxation and regulation measures, and significantly ignores incentives to help people to switch from smoking by using safer nicotine products.