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ITG Brands LLC and the U.S. tobacco market and traditional cigarettes are expected to be key factors in the five-year plan that parent company Imperial Brands Plc unveiled recently.

However, electronic cigarettes are taking on more of a back-burner status.

Blu eCigs continues to struggle to climb out of a No. 4 U.S. market share after being the market leader during the introduction of the product during the early 2010s.