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Within 30 years there may not be any cigarette smokers left but that doesn’t mean you should avoid tobacco stocks. Quite the opposite in fact, Citigroup analysts argue.

The number of smokers has fallen for the past five decades, largely because of the greater awareness around the dangers of smoking. Other factors have also been at play: the smoking ban in pubs made it a less social activity and huge tax rises have made it almost prohibitively expensive.