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A recently published Eurobarometer survey reveals widespread ignorance about e-cigarettes. Most people do not smoke or vape and therefore have little reason to educate themselves about these products, [...]

The survey shows that among those who have little or no experience with vaping, only 20 per cent think e-cigarettes and heated tobacco products help smokers quit. [...] The survey does not ask what they mean by ‘harmful’ and no one claims that e-cigarettes are completely risk-free, but there are indications elsewhere that the average member of the public thinks the risks are much greater than they are. [...]