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For years, anti-tobacco lobbyists have summarily and very aggressively tarred electronic vapour products (EVPs) with the same brush they use to condemn combustible cigarettes, turning an intentional blind eye to the important role that EVPs play in tobacco harm reduction.

Chief executive of the Vapour Products Association of South Africa (VPASA) Asanda Gcoyi said: “This unscientific one-size-fits-all rhetoric by anti-smoking lobbyists has influenced certain governments around the world to pass legislation restricting the marketing and distribution of EVPs under the exact same legislation that applies to normal cigarettes.