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The tobacco and entertainment industries have long and tangled histories — including product placement in movies, television sponsorships and promotional relationships with glamorous Hollywood stars. In 2012, the US Surgeon General’s report found “a causal relationship between depictions of smoking in the movies and the initiation of smoking among young people”.

Now new forms of nicotine consumption are being reflected in popular culture. Is vaping in movies and television merely a case of history repeating or something else entirely?