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The smoke-free revolution is [...] one of necessity: Cigarette sales in the developed world have been declining, and government regulation is getting tougher. The U.S. is considering a total ban on menthol cigarettes, while Brookline, a suburb of Boston, is going to prohibit tobacco sales to anyone born this century. With smoking trends only going one way, Geneva-based Philip Morris [...] is looking elsewhere for revenue, even at delivery systems for medicines.