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E-cigarettes have been shown to help wean millions of smokers off combustible tobacco. The UK Government’s health promotion body, Public Health England (PHE), says that: “Vaping is not risk free but is far less harmful than smoking. Our advice remains that people who smoke are better to switch completely to vaping.” That opinion, however, is not shared by the WHO, which has long pursued an almost pathological campaign against e-cigarettes and has just delivered its latest broadside which says: ‘’Nicotine is highly addictive.