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One day last year, when I was working as a medical case manager at the Colorado Health Network, which operates a syringe service program in Denver, I was dismayed to see a poster on the door that echoed “Just Say No” propaganda. It read:

“I find strength within myself. Not inside a pack of smokes. As a community, we’re not ones to give up easily. After all, we overcome bullies, battle intolerance and fight for equality every day. When it comes to quitting smoking, tap into that strength.”