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Back in the 60s and the 70s, smoking was considered to be ‘cool’. We would to see movie stars puff away to glory and many tried to ape them to look ‘cool’.

Before they knew it, it became a habit and an addiction. While some have managed to shake it off, a majority haven’t.

That is the power of influencers, and today, we see the same pattern being repeated with e-cigarettes, which the youth are mistakenly influenced to believe are ‘cool’ and ‘less harmful’ than traditional cigarettes.