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Smoking is not only the most common form of tobacco use but one of the leading preventable risk factors for premature mortality worldwide – killing more than eight million people a year, including non-smokers exposed to second-hand smoke.

According to Dr Arifin Fii, a medical practitioner with experience in addiction therapy, Malaysia needs to look for innovative solutions to manage smoking prevalence in the country.

“Official statistics indicate there is little evidence showing that existing tobacco control strategies are working, as most smokers have a low desire to quit.