On Aug. 26, the Food and Drug Administration (FDA) lowered the hammer on approximately 35,000 flavored e-cigarette items by issuing marketing denial orders (MDOs). The ruling prohibits interstate commerce for these products, resulting in convenience stores, vape shops and tobacco retailers immediately pulling them from store shelves.

One week later, the FDA released approximately 300,000 more MDOs on flavored vape and e-cigarette products. Then, on the court-mandated deadline of Sept. 9, the FDA stated it had taken action on approximately 93% of the more than 6.5 million pre-market tobacco applications (PMTAs) accepted, [...]