In a bid to mitigate the risk factors and other hazards associated with smoking tobacco (cigarettes), Phillip Morris International (PMI) has embarked on a public sensitisation on e-cigarettes (a safer alternative smoke-free heated tobacco products (HTPs) to make over one billion tobacco adult smokers across the globe switch to a non-combustible tobacco smoking. This, according to PMI, was geared towards reducing smoke-related chronic diseases caused by different chemicals and other toxicants being inhaled by smoking tobacco with combustion which is responsible for many deaths.