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The current debate on tobacco harm reduction in Malaysia is unbalanced, with far too great an emphasis on taxation and the state’s role in dictating the health of its citizens.

In a paper published recently by the Property Rights Alliance (International Best Practices for Tobacco and Nicotine Public Policy), which we co-authored with three Malaysian economists (Benedict Weerasena, Abel B Lim and Fariq Sazuki), we stressed how policymaking should instead be focused on respecting freedom and choice, while allowing innovation to thrive to produce better options for consumers.