Philip Morris International Limited has implored all current adult smokers of cigarettes that intend to continue smoking to switch to smoke-free products as soon as possible.

[...] a former chief executive of Philip Morris International, Andre Catantzopoulos, said a smoke-free future was attainable and that the benefits it could bring to the people who would otherwise continue to smoke are enormous.

He noted that PMI needs the cooperation of governments and civil society to elicit a consensus that smoke-free alternatives, when subject to proper oversight and regulation, are part of a sound tobacco policy.