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The culmination of many years of hard mahi, the plan will accelerate our progress towards a smokefree future and tackle the harm smoked tobacco products cause the people of New Zealand.

Many organisations, services, advocates, academics, researchers, community champions, individuals and whānau have played an important part in getting us here.

While smoking rates are heading in the right direction, we still have more work to do. We must move away from a business-as-usual approach and try something new. No one single intervention will help us to achieve a smokefree 2025. It will take a multi-faceted approach and evidence-based measures to stamp out smoking.