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I am among the one in five people in the UK who smoke, contributing packet by packet to the £18billion we spend yearly on tobacco products.

My parents have kept the habit their whole lives, as did both sets of grandparents before them. Having started in my early 20s and maintained a box-a-day addiction ever since, in many ways I’m a walking target for tobacco companies.

In theory, that should also make me a target for health interventions, too. But I see the gory pictures on the box and ignore them, I pay the extra duty each time it’s upped, and I continue to light up despite knowing the implications.