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Kim “Skip” Murray smoked for 46 years. “I tried to quit so many times that I quit trying to quit,” she says. Only after her son, Tom, a former smoker who had suffered a heart attack, gave her an e-cigarette did she break her two-pack-a-day habit. Murray now owns a vape shop in Brainerd, MN, where she helps smokers give up combustible cigarettes for vapes, which are safer than smoking. “My mom died from smoking. My uncle died from smoking. My grandparents died from smoking. I hate smoking,” she tells me. “Being involved with this technology has been a privilege.”