Professor Gerry Stimson of Knowledge-Action-Change shares his thoughts for the future of vaping. [...] The end of combustion is in sight for tobacco, just as it is for fossil fuels. Many groups are trying to stop tobacco harm reduction (THR), but THR will be driven forward by the dynamic of new nicotine technologies, consumer interest, and good regulation.

THR is here for good: it’s an easy fix that will have a massive impact on world health.

THR is a free gift: companies meet the R&D and manufacturing costs, and consumers meet the purchase costs. It is one of the classic, but often unremarked, health interventions that doesn’t require government expenditure.