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There are roughly 2.5 million smokers in Hungary. The EU country has been incrementally increasing tobacco taxes for the last few years, and recent findings of joint research by Pulzus Inc. and economic news portal napi.hu, found that reactions to the tax increments vary. “23% of smokers claimed that this increased price was already too high, and would quit smoking. [...] Meanwhile, the EU and the Hungarian state keep pushing to further tobacco restrictions and a regulation requiring that cigarette packs are only sold in plain packaging is to go in effect this January. [...]