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Banning or restricting flavours drastically reduces the appeal of vaping for adults too. And for the over one million adult Canadians who rely on safer nicotine products, a ban on flavours could mean a return to smoking.

Even Health Canada admits to this possible consequence of a national flavour ban.

Joining us today on RegWatch is Daniel David, president of VITA, the Vaping Industry Trade Association of Canada, to discuss the intended and unintended consequences of the proposed flavour ban.