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KUALA LUMPUR: Maintaining sensible regulations to support the vape industry is important as it plays a critical role in smoking cessation.

According to The Independent British Vape Trade Association (IBTVA), a UK-based association for the vaping sector, it also mimics consumer smoking behaviour and is a very efficient nicotine delivery system.

IBVTA chairman Marcus Saxton said it is crucial to implement policies and comprehensive regulations while being mindful of the potential consequences if governments do not set regulatory frameworks rationally.