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Neurobiologically, children are much more vulnerable to nicotine addiction than adults, and those who start using it at a young age have greater nicotine dependence than those who start later. If a nation’s future depends on how well it attends to its children, child interests must be at the centre of policy decisions. This is even more true for a country that faces a youth bulge – in 2019 Stats SA reported that about 37% of the South African population is 19 years and younger.