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In 2018, the Tobacco and Vaping Products Act (TVPA) was amended to protect youth and non-smokers. The amended act recognised that vaping was significantly less harmful than smoking, and smokers that switched to vaping could reduce their exposure to thousands of chemicals. The Act introduced robust measures to protect youth through various labelling and promotion regulations, with the support of the Canadian Vaping Association (CVA) who previously advocated for a ban on national advertising.