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Most market research firms combine traditional smokeless tobacco products, such as moist, loose chew and snus, with the more recent newcomer segment of modern oral nicotine, including the highly popular nicotine pouches. From an analysis point of view, that appears to be a beneficial pairing because it makes the segment a strong leader among the collection of all other tobacco products (OTPs).

Per IRI convenience store data for the 52 weeks ending Dec. 26, 2021, dollar sales for the overall smokeless subcategory grew by almost 6% in U.S. convenience stores. Plus, Nielsen noted the combination accounts for 11% of the total tobacco/nicotine category.