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This month the principal architect of America’s nicotine policy regulation, Mitch Zeller, will retire as head of FDA’s Center for Tobacco Products. His career highlight might be the arbitrary outlawing of nearly all nicotine vaping products, which are the single most effective smoking cessation method ever devised.

But that’s just Mr. Zeller’s latest ignominy. Back the frame out and behold the carnival of policy ineptitude that has marked his tenure as tobacco czar. 

 

According to the Federal Trade Commission, for the first time in 20 years, cigarette sales are rising. That reverses a downward trend that had seen its steepest decline during the emergence of nicotine vaping.