In line with claims by other lawsuits, AG Bob Ferguson accused Juul of marketing its products to minors. Despite the settlement, Juul admitted no wrongdoing and was quoted by the Associated Press as referring to the action “another step in our ongoing effort to reset our company and resolve issues from the past.”
As part of the settlement agreement, Juul is not allowed to promote its products on social media or use any marketing tactics that could appeal to adolescents.