According to Patrik Strömer, Secretary General of the Association of Swedish Snus Manufacturers, the documents raise questions about whether DG SANTE, the EU body responsible for regulating health and food safety and which is actively examining a possible EU-wide regulation of nicotine pouches, is “putting words in the mouths of member states”.

“It’s hard to see these documents and not see DG SANTE’s biased exaggeration as anything other than evidence of a prejudice against nicotine pouches,” he adds.