Companies like British American Tobacco and Philip Morris International don’t typically come to mind as environmental stewards. But a new report from the World Health Organization and STOP, a global tobacco watchdog, outlines how the tobacco industry has been working to rehabilitate its image by showcasing sustainability efforts that critics claim is a form of “greenwashing.”

The term, which refers to a form of disinformation published by an organization to appear to be environmentally friendly, is a common practice in numerous industries.