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This World No Tobacco Day, Kenya appears to be further than ever from reducing cigarette sales and smoking. Its decision not to have any smoking reduction plan or policy since 2015, is proving to be good news for the smoking industry. For, without it, the government’s cocktail of ignoring nicotine replacement therapies and banning tobacco alternatives is leading to a surge in cigarette sales, according to global market researchers, in an unexpected windfall for the country’s cigarette producers.