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A stricter revised Tobacco Act took effect on 1 May as part of a long-term strategy to wean Finland off smoking.

As of Sunday, smoking at playgrounds and on public beaches is banned. The ban at beaches will be in effect from the beginning of May to the end of September each year.

The legislative change is particularly aimed at protecting young children from the harmful effects of second-hand smoke. It is also intended to reduce littering and environmental damage related to smoking.

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In February, the New York Times became the launching pad for a $500,000 Bloomberg-funded ad campaign lauding the virtues of using harm reduction strategies to fight the opioid crisis. The campaign features ads on CNN, Hulu, YouTube and others.

While there’s no clear-cut definition, harm reduction as a public health strategy often consists of encouraging safer alternatives to risky behaviors rather than insisting on abstinence or quitting “cold turkey.” Harm reduction strategies can include needle exchange programs, condom distribution and safe injection sites. Strategies can also include distributing safer smoking kits, which can include crackpipes.