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Malaysia has the largest vaping market in Southeast Asia. The industry has claimed that heat-not-burn tobacco products and vape are safer alternatives to cigarettes, as well as a less-harmful approach to smoking.

It has also claimed that vape is a means to quit smoking. Instead, what is happening is the introduction of new nicotine delivery devices with high nicotine levels and which are unregulated, unrestricted and available to all.

Sixteen milligrams (mg) per ml of nicotine works out to approximately 1.6 per cent nicotine. Most cigarettes contain between 1mg and 3mg of nicotine.