ASH welcomes the end of tobacco branding in New Zealand
As of today, March 14th, Tobacco companies will no longer be able to sell cigarettes in branded packaging. All cigarette released for sale from today must be sold in plain, olive brown generic packaging.
Retailers have until the 6th June to get rid of their branded tobacco stock, from which point it will only be permitted to sell tobacco in plain packaging.
EU e-Privacy Directive