Popular-priced cigars remain strong in c-stores, premium cigars remain promising in at least some markets, and the threat of additional regulation—primarily impacting flavored product—remains a looming threat. Americans still like to buy cigars at c-stores. For the 52-week period ending Sept. 9, 2018, IRI scan data shows cigar category sales in convenience stores at just over $3.4 billion, an increase of 12.96%.