More than half of the world’s 1.1 billion smokers live in Asia. According to the World Health Organization, China’s smoking rate among men is 42 percent. In Indonesia, the world’s fourth most populous nation, the male smoking rate is a whopping 65 percent. Asia’s combustible tobacco habit can rightly be called an epidemic—and despite tobacco control measures such as price increases, advertising bans and graphic warnings on packages, smoking rates haven’t decreased significantly in recent years. [...]