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Various forms of e-cigarettes face growing resistance from the government in their efforts to break into the Indian market. At least three ministries have advanced new regulations on the marketing or import of Electronic Nicotine Delivery Systems – widely known as vapes – while the medical community debates their actual effects on health.

The Ministry of Electronics and Information Technology (MEITY) has proposed an amendment to the Information Technology (Intermediary Guidelines) Rules 2018 to ban the advertisement of e-cigarettes.