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In July 2017, an announcement by the FDA declared that the agency “places nicotine, and the issue of addiction, at the center of the agency’s tobacco regulation efforts.”

It’s no surprise that with this renewed focus on nicotine—and ensuing FDA-driven fear-mongering surrounding products that contain the substance, even if they don’t involve combustion of tobacco—people are more confused than ever about what nicotine is and what it does.