An estimated 7 million people in the world lose their lives every year due to smoking tobacco, and these numbers are only rising. By 2030, scientists believe that this number could hit 8.3 million and if the trend continues unabated, by the end of the century, the world will lose a billion lives. Most of these deaths would be in low- and middle-income countries that are witnessing rapid socioeconomic changes. In Asia, the tobacco epidemic is surging, and half of the world’s male smokers live in China, India and Indonesia. [...]