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The ban of e-cigarettes is back in the news in Asia, this time partnered with its disastrous partner, “plain packaging.” As these violations of intellectual property (IP) rights are being proposed once more, it is important to review where they have been implemented and what effects they have had. [...] Fast-forward 26 years – to when Singapore introduced its ban on e-cigarettes last year – and critics, including Bloomberg, asked, is this the new chewing gum?