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With the ink barely dry on legislation legalizing vaping products in Canada, the industry finds itself facing an existential threat: an epidemic of youth vaping.
In response to the alarm over youth use, tobacco-control activists are lobbying Health Canada to crack down on the advertising and promotion of vaping products, such as JUUL and Vype, while also pressing to limit adult access and choice in order to combat the perceived crisis.

In this edition of RegWatch hear what the CEO of a top Canadian e-juice company thinks of the turmoil rocking the industry [...]

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Louise Ross is a leader in tobacco harm reduction in the UK, where millions of people have successfully switched from combustible cigarettes to vaping to protect their health. She was the manager of the Leicester Stop Smoking Service for 14 years, and helped thousands of people quit smoking. [...] In the original Filter video above, Ross discusses the intersection of smoking and mental health, and successes in introducing vaping to marginalized populations of smokers. [...]