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Leading experts on nicotine, tobacco-related disease, public health, policymaking, science and technology were joined by users of so-called “safer nicotine products” such as electronic cigarettes or vapes, oral tobaccos such as Swedish snus, and ‘heat-not-burn’ tobacco products, in calling on governments and regulators to stop ignoring the growing body of scientific evidence pointing to such products as a safe alternative to combustible tobacco.