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With health officials worried that teen vaping is an “epidemic of addiction”, the U.S. Food and Drug Administration is turning to TV ads featuring a magician to educate young people about vaping’s dangers. But experts say the magic misses the mark. In fact, the U.S. Food and Drug Administration’s (FDA) first TV anti-vaping ad campaign will be “completely ineffective,” Michael Siegel, a professor and American tobacco control expert at the Boston University School of Public Health, told MarketWatch.