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The e-cigarette company, Juul, is defending itself to lawmakers who blame the company for its role in the teen vaping epidemic. (..) The president of the Campaign for Tobacco Free Kids compared Juul’s marketing efforts to those used by Big Tobacco 40 years ago, specifically targeting teenagers. "There is one difference- Juul had a different tool than the old cigarette companies, social media, and they used it brilliantly," said Matthew Myers, President of the Campaign for Tobacco-Free Kids. "They used it with images that are exactly the kind of images that we know from study after study after study appeal directly to kids." This week, the FDA launched its own $60 million campaign called “The Real Cost” to educate teens on the risks of e-cigarettes, but still, some parents say it’s not enough.