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Many more tobacco users want to quit, but less than a third of them have access to smoking cessation help, reports a new study. The seventh WHO report on tobacco use worldwide points out that while 1.1 billion adults currently smoke, many countries still lack effective quitting programs. (..) Current global policies aim at a 30% reduction in tobacco use. The benchmark is the WHO Framework Convention on Tobacco Control (WHO FCTC) describing tried and tested measures to reduce tobacco demand, tobacco-related disease and deaths.