The SA unit of cigarette maker Philip Morris International opened its first flagship store in Johannesburg on Thursday, as it tries to grow demand in Africa for its alternative heated tobacco product IQOS. The store in Sandton gives Philip Morris access to tourists and business people from Africa who frequent Africa’s richest square mile, allowing it to use its retail footprint as a springboard to expand in the rest of the continent.
With health officials worried that teen vaping is an “epidemic of addiction”, the U.S. Food and Drug Administration is turning to TV ads featuring a magician to educate young people about vaping’s dangers. But experts say the magic misses the mark. In fact, the U.S. Food and Drug Administration’s (FDA) first TV anti-vaping ad campaign will be “completely ineffective,” Michael Siegel, a professor and American tobacco control expert at the Boston University School of Public Health, told MarketWatch.
Last week, acting FDA Commissioner Norman E. "Ned" Sharpless, MD., released a statement on how the agency is tackling the alleged “epidemic of youth vaping”, mentioning the agency's position on the recent court ruling, pertaining PMTAs submission deadlines. Earlier this month, a court case which had been brought about by anti-tobacco and health groups, after the FDA had announced the premarket tobacco product application (PMTA) delay, has resulted in a ruling requiring e-cig manufacturers to submit their PMTAs by May 2020.
As the so-called epidemic of teen vaping continues to garner sensational headlines—“Why vaping is so dangerous for teens”; “The scary truth about teen vaping”— tactics from the War on Drugs playbook are increasingly used to punish teens who vape. Drug testing of adults and teenagers is an insidious aspect of the drug war dragnet. It seeks to control individual behavior and penalize personal choices. It starts with the humiliation of peeing in a cup, often while another person watches. Adults can be fired from jobs or denied welfare, methadone or liberty if they fail a drug test. Teens can lose access to important extracurricular activities, or be suspended or expelled from school.
Lawmakers blasted Juul for its alleged role in fueling a teen vaping “epidemic,” calling the company’s tactics “right out of the tobacco playbook” and eager to understand what makes Juul’s e-cigarettes “so attractive to teenagers.”
A federal survey found nearly 21% — or 3 million — U.S. high school students vaped last year. Some, including former Food and Drug Administration Commissioner Scott Gottlieb, blame the surge in teen e-cigarette use on Juul, which makes the market-leading product.
The hearings will build on the Subcommittee’s investigation into JUUL’s role in the youth nicotine addiction epidemic, marketing to youth, misleading health claims, and new partnerships with traditional tobacco companies.