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British American Tobacco on Aug. 13 launched new liquid-type e-cigarette Glo Sens here as its first market, to boost its sales in South Korea, which is currently dominated by local tobacco giant KT&G and global firm Philip Morris. 

“BAT has been investing heavily in the research and development sector to introduce an alternative and innovative new product,” BAT Korea CEO Kim Eui-sung said in a statement. “Through launching Glo Sens, we will be able to show our firm commitment to lead the tobacco industry’s transformation.”