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The global cigarette market was valued at $888 billion in 2018 with an estimated 28.7% of adults surveyed in Europe claiming to smoke and 21% in the United States. In Europe, the adolescent population has continued to smoke at alarming rates despite clear evidence in the dangers of smoking.

In fact, the problem is so alarming that the World Health Assembly approved nine voluntary global targets to help decrease tobacco prevalence by 30% among people older than 15 by 2025. [...]