The nation's dominant tobacco company, maker of the top-selling Marlboro cigarette, is trying to become the next e-cigarette giant.
And Atlanta is ground zero in the high-stakes experiment.
Altria will begin selling next month a new tobacco product called IQOS, a penlike electronic device with a sleek battery pack. [...] "I find it ironic that Atlanta is the site of the launch of IQOS," said Dr. Michael Eriksen, dean of Georgia State University's School of Public Health. "Atlanta is home of the CDC, home of the American Cancer Society."